Key future mobile opportunities
Connecting the customer to the brand and the brand to the potential customer- The upsurge of mobile services means that a new “one-to-one” marketing channel to end users has emerged. The opportunity to hear new music has increased
- The ability of digital media to complement areas such as Radio, TV, Gigs, Clubs, and printed media in a seamless manner is key to the development of this new promotional channel
- Greater margins can only be achieved by delivering greater value to the customer, or by cutting out a player in the value chain
- Greater customer value can only be achieved through desirable content that is both compelling and relevant
- Being able to deliver compelling and relevant music to the right person using digital applications is key to the future success of anybody involved in the music business
- Most brand buying patterns are established between the ages of 15 to 23 of age.
- Early established loyalties usually remain throughout our lives. Music plays a pivotal role with this age group and no portal can be a lifestyle choice, without this essential component. The question for band managers is not, if music should be part of the offering, but ‘How to generate the most profit from music components’
